Following the Covid-19 Pandemic, companies can no longer spend money on ‘nice to have’ exposure. The focus is now on driving sales and engaging targeted new potential clients.
ABTA’s strategy for its participating Partners in 2022 is to provide opportunities for direct access to pre-vetted Travel Buyers who have expressed interest in partner products and services. In addition, ABTA is providing new strategic options for our partners to gain high value insights from Travel Buyers regarding their brand, products and services through our Focus Group and Research opportunities.
ABTA continues to place more importance on growing our network in order to have greater opportunities for our partners to engage with the right Travel Buyers.
To find out more about our multi-pronged strategy involving buy-in from Travel Buyers across Africa, please contact the ABTA office to set up a time to discuss this in more detail.
ABTA Participating Partner benefits:
ABTA Participating Partners enjoy a host of benefits across the year, all aimed at helping them to grow their client base. Some of these include: