More than ever before, Corporate Travel brands are focusing their marketing budgets on directly driving sales and engaging with targeted new potential clients in meaningful ways.

ABTA’s strategy for its participating Sponsors and Partners in 2024 is to continue to provide opportunities for direct access to Corporate Travel Buyers.  In addition, ABTA is providing strategic options for our partners to gain high value insights from Travel Buyers regarding their brand, products and services through our Focus Group and Research opportunities.

ABTA continues to place more importance on growing our network in order to have greater opportunities for our partners to engage with the right Travel Buyers.

To find out more about our multi-pronged strategy involving buy-in from Travel Buyers across Africa, please contact the ABTA office to set up a time to discuss this in more detail.

Download the ABTA 2024 Sponsor Guide below


ABTA Participating Partner benefits:

ABTA Participating Partners enjoy a host of benefits across the year, all aimed at helping them to grow their client base.  Some of these include:

  • Gain strategic insights with ABTA-lead Focus Groups and Surveys
  • Participate on the ABTA Travel Buyer’s WhatsApp group to engage and interact with Travel Buyers across Africa.
  • Present and demo their products and services directly to targeted and interested Travel Buyers at ABTA Travel Product Showcase events.
  • Get direct introductions to vetted Travel Buyers who have shown an interest in their types of products and services.
  • Meet and interact exclusively with Travel Buyers at Buyers Only events, addressing Buyers and briefly promoting their products and services.
  • Expand their footprint into other markets across Africa with the assistance of ABTA, by participating on exclusive Partner events.
  • Have consistent online presence via ABTA mailers, website banners and Social media shares.

Download the ABTA 2024 Sponsor Guide below

ABTA 2024 Sponsor GUIDE


Monique Swart – or +27 83 679 2110 or
Nadine Clarke – or +27 82 092 8020

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