Savvy companies realise that to get their message across to potential clients, it has to be conveyed 7 times in 7 different ways.

Although there is still a place in today’s business environment for traditional advertising and marketing campaigns, the value of face-to-face interactions with existing and potential clients has never been greater.

ABTA Industry Events give our Sponsors exactly this – the opportunity to meet with their current and potential clients in an out-of-office educationally rich environment where they get the opportunity to shine as ABTA Event Partners and industry thought-leaders.

As ABTA’s reputation gains increased momentum as the leading industry think tank amongst the Corporate and SME Travel Sectors, so too do our Event Sponsors gain momentum as leading brands that support ABTA’s objectives to advance the business travel industry.

Download the ABTA 2020 Sponsor Guide below



The value for ABTA Event Sponsors speaks for itself. Sponsors are able to:

  • Align their brand with ABTA to build their reputation as a company investing in industry advancement
  • Access a bigger pool of Corporate and SME clients who understand the value of ABTA and its Partners
  • Have extensive networking opportunities during and after events
  • Have extensive brand exposure and business development opportunities
  • Reach different market sectors who can be educated, nurtured and developed into sustainable clients
  • Stay abreast of local and global trends and developments having a national and international impact
  • Develop better skilled and more knowledgeable staff through ABTA event attendance
  • Participate in event programmes, online initiatives and research projects where editorially relevant
  • Have access to a network of ABTA Partners and Members for strategic, collaborative projects and initiatives
  • Grow their visibility as thought leaders and industry experts


ABTA Event Sponsors get a host of fantastic benefits, dependent on the package selected. These include:

  • Company brand/logo exposure on the ABTA website, event agenda’s and onscreen at events
  • Complimentary client and staff ABTA Event Registrations
  • Complimentary client and staff ABTA Memberships
  • Opportunity to provide branded give-aways and marketing materials to delegates
  • First refusal to participate on the event programmes or plan session content where applicable
  • Opportunity to provide prize for business card draw
  • Display a banner on-site at events
  • Onsite acknowledgement from the podium at events
  • Receive the delegate list with full contact details post-event
  • Be an exclusive Air/Hotel/TMC/Car/Card etc Event Partner (Buyers Only Events)
  • Get to address delegates for 3 minutes to give product/service information (Buyers Only Events)

Download the ABTA 2020 Sponsor Guide below



Monique Swart – or +27 83 679 2110 or
Nadine Clarke – or +27 82 092 8020

ABTA African Business Travel Association. A member-led Business Travel Association | © 2020 All Rights Reserved | Sitemap | Website

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