ABTA - THE VOICE OF BUSINESS TRAVEL IN AFRICA
Business travel in Africa is changing rapidly. New technologies, evolving traveller expectations, sustainability, duty of care, distribution, payments and connectivity are transforming the way organisations manage travel. At ABTA, we believe the industry deserves more than opinions. It deserves evidence, collaboration and leadership.
ABTA is the leading association dedicated to business travel in Africa, bringing together corporate travel buyers, travel management companies, suppliers and industry partners who operate in, to and across the African continent.
Whether you manage travel from Johannesburg, London, New York, Dubai or Singapore, if your travellers are doing business in Africa, understanding the continent’s unique travel landscape is essential. From complex air connectivity and regional payment challenges to traveller safety, sustainability and local market dynamics, Africa presents opportunities and considerations unlike anywhere else in the world. That’s where ABTA makes all the difference .
Our role goes beyond connecting people. We create the conversations that matter, lead research that generates meaningful industry intelligence, and provide a trusted platform where buyers and suppliers work together to solve real business travel challenges.
Through original research, surveys, benchmarking projects, thought leadership, events and education, ABTA gives the industry a voice that is informed by data and driven by collaboration, all designed to help organisations make better decisions and build stronger travel programmes.
While our roots are in Africa, our community is global. We proudly support organisations around the world that manage travel into Africa, providing access to regional expertise, practical insights and a network of trusted industry professionals who understand the realities of doing business across the continent.
Everything we do is guided by one simple belief:
When the industry works together and decisions are backed by evidence, business travel becomes stronger for everyone.
Whether you are a Corporate Travel Buyer, TMC, Airline, Hotel, Technology provider or Industry partner, if Africa is part of your travel programme, ABTA is your community, your source of insight and your trusted partner.
ABTA. The Voice of Business Travel in Africa.
WHAT OUR MEMBERS SAY ABOUT ABTA
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“ABTA provides a valuable platform for collaboration and knowledge-sharing across the African business travel community. I particularly value the insights, partnerships, and conversations that help us collectively navigate the evolving travel landscape.”
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“When I attend an ABTA event I walk away feeling inspired by all the industry colleagues that I meet and catch up with. I also leave feeling more knowledgeable about key industry topics. I love the ABTA events, they are superb for seeing old industry faces again, meeting new people to the industry and discussing issues or learning about new trends in the our industry.”
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“I have been a member of ABTA for over 10 years, and the value it provides continues to stand out. The association hosts regular member events featuring industry experts, where the insights shared are both practical and highly valuable. ABTA consistently educates, connects, and coordinates events in an engaging and enjoyable manner, making membership truly worthwhile. Thank you to Monique and the ABTA team for your ongoing dedication and excellent work.”
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“Being an ABTA Member provides significant advantages for personal and professional growth, primarily connecting you to peers in your field and industry leaders. As members, we get access to research, white papers and data with continued education. ABTA offers webinars and workshops that enhances your skills and information on industry trends to help stay ahead. ABTA offers a sense of belonging for our industry and for professionals to share challenges and solutions so that we can all collaborate.”
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“It has been a continuous privilege collaborating with ABTA as part of Visa Inc. ABTA`s leadership continues to set the standard for trust, integrity, and collaboration within the travel industry. As a proud partner, Visa is committed to working along side ABTA to strengthen the travel ecosystem and help drive a more secure, seamless, and innovative future for travelers and businesses alike.”
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“I really enjoy attending ABTA webinars, buyers breakfast and conferences. The topics are always relevant, interesting and informative.
The networking opportunities with peers is so valuable and having a group of travel buyers to bounce ideas off and engage with is priceless.” -
“I thoroughly enjoy the interactions, the learnings and the friendships that we build via the ABTA platform. ABTA is networking made fun and learning made easy, within the corporate travel industry.”
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“ABTA has been very helpful in providing information and knowledge to better understand the travel industry – from corporate travel programme and policy formulations to reliable and convenient payment methods. This includes updated travel resources, systems, tools, AI, etc. What I have enjoyed from ABTA membership is the vast network with other ABTA members from different travel sectors who are accommodating and very helpful in making my job so much easier”.
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“I chose to be a member because ABTA has established a fruitful collaboration hub for all relevant travel stakeholders to share ideas and learn from each other’s businesses. I always enjoy the interesting, engaging sessions and relevant discussions that help me gauge my experience and improve my knowledge. I always have something to take back to my team every time I attend.”
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“It is such a privilege to be an ABTA member. Meeting other travel buyers to share ideas and knowledge on what works for our travel programme is an advantage. With the challenges in the industry, it is definitely useful to have someone to speak to and the WhatsApp group is such a bonus for instant advice and sharing of information”
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“What I enjoy about being a member of Abta is the networking part of the membership and also that ABTA reaches out when we need assistance, and I really appreciate that.”
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“Being an ABTA Member allows me the opportunity to network with like-minded industry professionals and stay up to date with what is happening in the travel environment.”
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“I chose to be an ABTA member because it will be very helpful for me in terms of networking and learning about the Travel Industry as I am still new in this position.”
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“We have been associated with ABTA for over 5 years and we receive great value from being members, particularly from a travel industry knowledge and networking perspective. I regularly participate at ABTA’s events which are very informative and interactive, promoting professional excellence of the travel industry.”
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“Being a member of ABTA not only makes you a better Travel advisor because of the training and personal development opportunities through the various programs and events, but it also raises your credibility with clients.”
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“As a journalist and stakeholder within the travel sector, it is a privilege for me to be exposed, via ABTA, to emerging trends and issues affecting the corporate travel sector. We also find content about global trends and how these impact our local markets to be very helpful, especially when delivered by the experts that participate at ABTA events.”
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“We have been involved with ABTA in various forms either through membership or sponsorship for a number of years and we have realised great value for our various travel management brands. We find that the content at ABTA events is very relevant to our specific business travel management industry with ABTA continuously challenging the status quo which is one of the reasons we continue to support them.”
Through Education, Innovation and Collaboration ABTA:
- Assists its Members to add value to their organisations by providing relevant and instantly usable benefits when managing, buying or selling corporate travel
- Provides a platform for region-specific Travel Management education, networking opportunities and continued professional development
- Raises the standard of the Business Travel industry by providing access to local and global industry best practices
- Guides companies when sending travellers into Africa, giving destination and traveller safety information, local contacts and reputable suppliers, and more
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