Corporate Travel Webinar | INSIDE ABTA’S GLOBAL INTENTIONAL TRAVELLER RESEARCH: EARLY FINDINGS & INSIGHTS | 27 August 2026
R350.00 excl VAT
ABOUT THIS EVENT
Corporate Travel Webinar
INSIDE ABTA’S GLOBAL INTENTIONAL TRAVELLER RESEARCH
EARLY FINDINGS & INSIGHTS
Corporate Travel professionals are invited to join us as we share progress on ABTA’s Global Intentional Traveller Behaviour Project, revealing emerging insights into business travel habits and the missing link in many sustainability strategies.
27 August 2026
10.00 – 11.30
(SAST / GMT+2)
Venue: Online Teams
EVENT OVERVIEW
The travel industry has invested heavily in sustainable products, policies and reporting frameworks. Yet one important question remains largely unanswered: what role does traveller behaviour play in achieving sustainability goals?
Earlier this year, ABTA launched the Intentional Traveller Behaviour (ITB) Project to establish a global baseline of business traveller habits and better understand the everyday behaviours that may contribute to unnecessary waste, increased costs and environmental impact.
Join us for an update on the journey so far as we share participation trends, project milestones, industry support and early insights emerging from the research. We will also explore how measuring this missing sustainability link fits into the broader ESG conversation and why organisations may need to look beyond supplier selection and policy compliance if they want to achieve meaningful sustainability outcomes.
Whether you are a Travel Buyer, TMC, Supplier or Sustainability professional, this session will provide an opportunity to understand how the project is evolving, what we are learning, and where the research will go next.
Topics Include
- An update on the Intentional Traveller Behaviour Project and progress to date
- The organisations, industry partners and sponsors helping drive the initiative forward
- Participation trends and global engagement across regions and sectors
- Early findings and emerging themes from survey responses
- Why traveller behaviour may be the missing link in many sustainability strategies
- The role of Intentional Traveller Behaviour within broader ESG objectives
- Next steps, including the development of the industry whitepaper
- Exploring the psychology behind wasteful travel behaviours
- How the industry can move from measurement to meaningful behaviour change
- Opportunities for organisations to become involved in the next phase of the project
Participants include:
Claudette Venter, Team Leader – Travel Office | Financial Services Department – South African Reserve Bank
Dorine Reinstein, Strategic Communications Leader – Big Ambitions
Malesela Chuene, Head of Travel Operations – Destini Travel Management
Pascalle Albrecht, Executive: Commercial Issuing | Business Banking Product – Absa
CURRENT SPONSORS & PARTNERS INCLUDE:
Want to participate as a Project or Webinar Sponsor? Contact Nadine Clarke for more information.
WHAT DOES IT COST?
This event is open to all Corporate Travel Professionals
| ABTA Premium & Enterprise Members: | Complimentary |
| Non ABTA Members: | R 350.00 / US$ 20.00 |
| Sponsors & Partners: | Complimentary – Promo code required |
NOT YET AN ABTA MEMBER??
TRAVEL BUYERS click HERE to sign up at no charge.
TMC’s, TRAVEL AGENTS & SUPPLIERS click HERE to view Membership fees, Options and Benefits
WEBINAR AGENDA
| 10.00 – 10.15 | Opening & Welcome A Word from our Partners |
| 10.15 – 11.15 | Unpacking ABTA’s Global Intentional Traveller Behaviour Research |
| 11.15 – 11.30 | Delegate interaction and Q&A |
| 11.30 | Speaker, Sponsor & Delegate thanks Webinar ends |
HOW TO BOOK YOUR SEAT
Enter the number of seats you would like to book in the white box at the top of the page and click ‘Next step’ to begin the booking process.
Complete your contact details, delegate details and payment information if required.
Once you have completed the booking process an automated email will be sent to confirm your booking.
Closer to the event, a personalised email with venue details and event reminders will be sent to the email address you provided. Please ensure you keep a look out for this mail, including in your spam folders.
Any trouble? Email carol-ann@abta.co.za
BECOME AN ABTA MEMBER
TRAVEL BUYERS:
ABTA runs a Hosted Buyer membership program. This means that ALL Travel Buyers (responsible for booking, managing or buying staff travel for their organisations) get to sign up at no charge, and attend webinars and in-person events at no charge (Except for ABTA’s Annual Conference).
CLICK HERE to sign up online.
TRAVEL SUPPLIERS:
ABTA has a host of Membership options to suit individual or company budgets and requirements. If you are a TMC, Airline, Accommodation supplier, Tech or Payments provider, or supply any other products or services to the Corporate Travel sector, then ABTA Membership is a must.
CLICK HERE to view the various fee and benefit options and to sign up online.
Event Details
Date: 27 August 2026
Start time: 10:00 SAST
End time: 12:00 SAST
Directions: Online